Tag sales

I have just returned from the 1st Annual Mid-Atlantic Independent Auto Dealers Association Conference in Atlantic City. It was an excellent conference with 25 educational sessions to assist independent auto dealers. The conference was very well run and, based on everything I heard from dealers in attendance, will continue to grow every year.  If you weren’t there, I’d put this one on your calendar as a must attend for next year.

Managing a Buy Here – Pay Here dealership can be like walking a tightrope. A manager needs to balance creating a friendly atmosphere against the need to maintain a business relationship. Potential customers should feel welcome when they come in to purchase a new vehicle and current customers should feel like the dealership cares out about them and what is going on in their lives as they make their payments.

In the Dealer Controlled Financing business, it is critical that we take responsibility for our customer and make sure we put them in the right vehicle with the right terms to help them succeed.  The first step is to explore the customer’s needs and help them to select the correct vehicle for them. I’ll never forget the customer with a wife and 3 children, 2 still in car seats, who