There is an old saying, “You never get a second chance to make a first impression”. Your potential customer’s first impression of your BHPH dealership is based on how you merchandise your lot. What do they think when they drive by the lot? Is it appealing? Does a perspective customer want to stop and shop? Whenever a customer looks at your lot, he forms an impression. Impressions cannot be stopped,
Your employees are often the first point of contact your prospective customers will have with your Buy Here Pay Here or Lease Here Pay Here dealership. It is important that the impression created during that initial contact is a positive one. Customers and potential customers must be greeted promptly and in a friendly and courteous manner. Your employees are the most visible representatives of your dealership and are primarily responsible
Being the manager or owner of a Buy Here – Pay Here dealership brings a lot of responsibilities with the job. Not only do you need to manage your employees to get the most production out of them, you also need to manage your customers to keep delinquency in check and cash flowing. You must manage your inventory, manage your expenses and manage your regulatory compliance. To be an effective
It always comes as a surprise to a dealer when they discover that an employee has stolen from them. And yet, when we ask what they do to monitor their employees and try to deter internal theft, we always get the “deer in the headlights” look. It happened again this past week. One of our client dealers couldn’t figure out why his profits were basically non-existent and he asked for
8760 – That’s how many hours we each get during a year. 24 hours every day for 365 days. And yet, despite the fact that we each get the same amount of time, some people accomplish far more than others. Why is that? If you’ve read any of my previous articles, you’ll know that I believe it is because we have lost focus on the “Forgotten Foundation” of time management.
It’s all to do with the training: you can do a lot if you’re properly trained. Queen Elizabeth II Car dealers have been hearing that training their staffs is important for years now, including Buy Here – Pay Here dealers. As true as that has always been, it may never has been as important as it is today. Let’s take a look at three reasons that training your employees is
From the FTC Business Center Blog By Tony Rodriguez and Jessica Lyon January 10, 2013 – 2:00pm Just saying you’re not a consumer reporting agency isn’t enough You know that phrase “If it quacks like a duck. . . “? It’s applicable in the Fair Credit Reporting Act context, too. If a company meets the legal definition of a “consumer reporting agency,” it’s a consumer reporting agency. Including a disclaimer
In the last two installments, we looked at how poorly most dealerships handle incoming sales calls and some tips at getting the information you need from each call. In this segment I want to talk about five things you should never do or say during that first call. 1. Fill out the application Completing the actual credit application is something that needs to be done in person. You can’t look a