There is an old saying, “You never get a second chance to make a first impression”. Your potential customer’s first impression of your BHPH dealership is based on how you merchandise your lot. What do they think when they drive by the lot? Is it appealing? Does a perspective customer want to stop and shop? Whenever a customer looks at your lot, he forms an impression. Impressions cannot be stopped,
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Compliance with existing and new laws and regulations may be one of the most important and difficult tasks facing BHPH and all auto dealers today. New regulations are appearing regularly and enforcement of existing regulations continues to expand. Now is definitely not the time to stick your head in the sand and hope these developments will just go away. You’ve probably seen the news from over the weekend that Governor
How much should you tell a potential customer about the condition of a vehicle in your inventory? You sell your vehicles As-Is and try to make sure the customer understands what this means. How much disclosure makes sense and where should you draw the line between being totally honest and doing what is best for your business? First, let’s look at the legal requirements that pertain to this question. Some
How much should you tell a potential customer about the condition of a vehicle in your inventory? You sell your vehicles As-Is and try to make sure the customer understands what this means. How much disclosure makes sense and where should you draw the line between being totally honest and doing what is best for your business? First, let’s look at the legal requirements that pertain to this question. Some
Your employees are often the first point of contact your prospective customers will have with your Buy Here Pay Here or Lease Here Pay Here dealership. It is important that the impression created during that initial contact is a positive one. Customers and potential customers must be greeted promptly and in a friendly and courteous manner. Your employees are the most visible representatives of your dealership and are primarily responsible
Training employees is an essential activity for all organizations. If you want your BHPH dealership to grow and succeed, your employees must be trained. Training provides employees with the key knowledge and skills that they need to perform their job. Training is also regularly sited as one of the key ingredients in retaining quality employees. Training must not be viewed as a one-time occurrence but, rather, as a continuing part
Much is made of the latest technological advantages in displaying inventory on the Internet, obtaining leads, selling cars, and, for BHPH & LHPH dealers, collecting your money and tracking your customers. The important thing to remember is that the car business always has been and always will be about people. All the latest developments can help you enhance your reputation, provide greater visibility for you and your dealership and help
The following is a list of websites that can provide useful information for dealercontrolled financing dealers. They are great sources of information on news and latest trends in the industry. NIADA.com – NIADA.com is the website of the National Independent Automobile Dealers Association. NIADA, founded in 1946 has represented quality independent automobile dealers for over 65 years. NIADA assists its members in becoming more successful within the used motor vehicle industry.
Acquiring quality inventory for your Buy Here – Pay Here or Lease Here – Pay Here dealership will be one of your most difficult tasks as an owner. Make no mistake about it, it can be easy to buy cars to fill up your lot but getting quality vehicles that will sell quickly and run the length of the loan or lease requires patience and organization. Here are a few
by Steve Toporoff June 12, 2013 – 11:01am Are you a creditor? Are you covered by the Red Flags Rule, a regulation designed to help businesses spot the signs — or “red flags” — of identity theft? Do you know how to tell? While everyone should secure any personal information they maintain about their customers, the Red Flags Rule goes a step further by requiring businesses and organizations covered by the regulation to be